The Meat Co. / Dubai
This is the first outlet of the established Meat Co. brand to undergo a complete design and branding transformation by SD/C. This four hundred seater restaurant and bar with an arresting show kitchen has a contemporary African feel. It is a combination of sleek, modern materials with classic elements reminiscent of Africa and its history. Much of the layering was sourced in South Africa at auctions and markets to give the space an authentic feel. The contrast between this collection of artifacts and the sophisticated design makes for an unique space that is both glamorous and informal.